Tech Geeks Gather Round: TUNIT

In March adidas introduced a new technology called adi Dot (clear material in the heel of the soccer cleat pictured above)

adiDot is an improvement on traditional materials (i.e: Leather) because it does two key things:
1. Provides stability, support, and flexibility in the heel area. Soccer players change direction constantly during the course of play and these three attributes are vital in a performance soccer shoe (specifically in the heel and mid-foot area)

2. The above attributes have been achieved (with adiDot) while at the same time reducing weight, making the shoe more durable, and eliminating water uptake.

Not only does it look & feel cool- the material is more tear resistant, flexible, and has no water uptake! The cleat pictured above is from the F50 Tunit line (flashy & customizable) and the colorways are made specifically for the Euro Cup this summer....