Converse 100 years strong

Spanning Over 75 Countries Across the world-

Converse launches Global Spring 2008 "Connectivity" Advertising Campaign to Celebrate a Century in Music, Art, Sports and Fashion Asia Pacific and the Americas. The campaign Features artists like James Dean, Sid Vicious, Hunter S. Thompson, Dwyane Wade, Billie Joe Armstrong, Common, M.I.A. and many more...

The centennial year will go down as one of the world's most coveted, for the iconic brand. This new campaign celebrates 100 years of disrupting the status quo and features legendary icons from the worlds of music, art, sports and fashion. Rolling out around the world from February 2008, "Connectivity" is a striking artistic showcase of true originals who define the essence of the Converse brand since 1908. By taking cultural heroes from the past and 'connecting' them with today's influencers like female rocker, Joan Jett; eclectic urban music star, M.I.A; Green Day's infamous Grammy award winning front man, Billie Joe Armstrong; Grammy award winning hip hop star and actor, Common; basketball player and Converse athlete Dwyane Wade- Converse is showing how broad their appeal spans, and how they continue to push the boundaries of creativity in both the past, present, and future.