A new project featuring some of my (and maybe your) hiphop faves is set to take off. The Smirnoff Signature Mix Series is a campaign pairing three acclaimed rappers with contemporary beat- maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common's "The Light," A Tribe Called Quest's "Midnight," and Boogie Down Productions' seminal "Criminal Minded." 
You can count on Cornerstone Promotions to stand behind this (recently given a grammy nod for their nike collab)
How it relates to the drink? Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer. For example- "The Cypha," is an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier.
The Smirnoff Signature Mix Series will be supported by a comprehensive radio, video, and digital promotional campaign, in addition to out-of-home, point of sale, and radio advertising, which will roll out nationally in February 2008. The Smirnoff Signature Mix program will be activated in the following key markets: New York, Los Angeles, Chicago, Detroit, Philadelphia, Atlanta, and Washington, D.C. and each city will host Smirnoff Signature Mix events.
All three songs, their music videos, and the behind-the-scenes production footage will be available for free download exclusively at SmirnoffSignatureMixSeries.com beginning on February 19th.
You can count on Cornerstone Promotions to stand behind this (recently given a grammy nod for their nike collab)
How it relates to the drink? Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer. For example- "The Cypha," is an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier.
The Smirnoff Signature Mix Series will be supported by a comprehensive radio, video, and digital promotional campaign, in addition to out-of-home, point of sale, and radio advertising, which will roll out nationally in February 2008. The Smirnoff Signature Mix program will be activated in the following key markets: New York, Los Angeles, Chicago, Detroit, Philadelphia, Atlanta, and Washington, D.C. and each city will host Smirnoff Signature Mix events.
All three songs, their music videos, and the behind-the-scenes production footage will be available for free download exclusively at SmirnoffSignatureMixSeries.com beginning on February 19th.
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