Showing posts with label grammys. Show all posts
Showing posts with label grammys. Show all posts

Sunday, February 10, 2008

no need to "apologize"


VA visionary-Timbaland has just signed on board with Verizon to Offer Mobile Albums on Verizon's New Mobile Recording Studio.

Timbaland is so hot right now with 5 grammy nominations- he spans genres in commercial and radio success, and now intends to use Verizon Wireless' V CAST service to launch an entire mobile album during the course of 2008. The plan is for Timbaland's mobile album to be directly and exclusively offered to Verizon Wireless customers through V CAST Music, and video may also be accessible to Verizon customers across additional platforms, including V CAST Video and Verizon Surround.

Timbaland plans to start production of his mobile album at the beginning of March, collaborating with a new guest artist on one track each month and creating the track from the fully-equipped Verizon Mobile Recording Studio Bus. As the bus stops in various cities, fans will get access to recording sessions and get a glimpse into Timbaland's creative process -- in person or through their mobile phones.

"Similar to V CAST, Timbaland's music knows no bounds. Together we hope to redefine the album as we know it by creating and distributing music straight from the studio to fans," said Ed Ruth, director of digital music for Verizon.

Friday, February 8, 2008

Better Than I ever been ...


you remember that little song that payed homage to a very important nike shoe? You know the AF1 smah that released just about a year ago...its "classic"...no really thats the name of the track.

With music production by THE LEGENDARY Rick Rubin and executive production by Cornerstone (mix tape gods)... they brought you prem, nas, kanye, and rakim all on one historical track.

Having been nominated for the 2008 Grammy Awards for "Best Rap Performance by a Duo or Group"was a collab created to celebrate the 25th year anniversary of Nike's iconic shoe, the Air Force 1.

"Better Than I've Ever Been" marks the first time Nike has ever commissioned a Grammy–nominated song in the company's 35-year history. Just do [the damn] it [thing].

However- Credit must be given where it is due- the entire concept for the music collaboration was spearheaded by Cornerstone... - which included everything from execution, securing the talent, overseeing production of the track and music video, releasing the song, and securing digital placements and radio airplay.

some history:
Twenty-five years ago Nike introduced the Air Force 1 performance shoe to satisfy the demands of the most uncompromising and forceful players in the game of basketball. In 1982, the Air Force 1 became the first basketball shoe to feature Nike Air technology. The comfort and protective qualities of the Air Force 1 changed the game forever and created a platform that launched Nike's long-running legacy in performance basketball.

nike "grammy shoe"