In a joint effort by New Era & Imperial Records, Terror Squad and Cornerstone Promotion- they proudly announce an exclusive cap collaboration for Fat Joe's 8th full-length album, "The Elephant In The Room."
A limited run of promo-only caps will be issued in mid-March to pay tribute to the March 11th album release.
Showing posts with label cornerstone. Show all posts
Showing posts with label cornerstone. Show all posts
Wednesday, March 12, 2008
Friday, February 8, 2008
Better Than I ever been ...
you remember that little song that payed homage to a very important nike shoe? You know the AF1 smah that released just about a year ago...its "classic"...no really thats the name of the track.
With music production by THE LEGENDARY Rick Rubin and executive production by Cornerstone (mix tape gods)... they brought you prem, nas, kanye, and rakim all on one historical track.
Having been nominated for the 2008 Grammy Awards for "Best Rap Performance by a Duo or Group"was a collab created to celebrate the 25th year anniversary of Nike's iconic shoe, the Air Force 1.
"Better Than I've Ever Been" marks the first time Nike has ever commissioned a Grammy–nominated song in the company's 35-year history. Just do [the damn] it [thing].
However- Credit must be given where it is due- the entire concept for the music collaboration was spearheaded by Cornerstone... - which included everything from execution, securing the talent, overseeing production of the track and music video, releasing the song, and securing digital placements and radio airplay.
some history:
Twenty-five years ago Nike introduced the Air Force 1 performance shoe to satisfy the demands of the most uncompromising and forceful players in the game of basketball. In 1982, the Air Force 1 became the first basketball shoe to feature Nike Air technology. The comfort and protective qualities of the Air Force 1 changed the game forever and created a platform that launched Nike's long-running legacy in performance basketball.
With music production by THE LEGENDARY Rick Rubin and executive production by Cornerstone (mix tape gods)... they brought you prem, nas, kanye, and rakim all on one historical track.
Having been nominated for the 2008 Grammy Awards for "Best Rap Performance by a Duo or Group"was a collab created to celebrate the 25th year anniversary of Nike's iconic shoe, the Air Force 1.
"Better Than I've Ever Been" marks the first time Nike has ever commissioned a Grammy–nominated song in the company's 35-year history. Just do [the damn] it [thing].
However- Credit must be given where it is due- the entire concept for the music collaboration was spearheaded by Cornerstone... - which included everything from execution, securing the talent, overseeing production of the track and music video, releasing the song, and securing digital placements and radio airplay.
some history:
Twenty-five years ago Nike introduced the Air Force 1 performance shoe to satisfy the demands of the most uncompromising and forceful players in the game of basketball. In 1982, the Air Force 1 became the first basketball shoe to feature Nike Air technology. The comfort and protective qualities of the Air Force 1 changed the game forever and created a platform that launched Nike's long-running legacy in performance basketball.
nike "grammy shoe"
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